In 2021, the City of Phoenix. Arizona achieved an important milestone by being named by The Milken Institute as one of the The Best-Performing Cities of the year. The recognition naturally elevated Phoenix’s status as a Tier 1 City, ranked 7th among the large US cities with the best performance metrics recognized as Foundations for Growth and Recovery. The latter represents a set of playbook solutions instituted by the Obama administration in achieving economic recovery during the 2008 financial crisis.
A closer look at the foundations for economic development showed that building and supporting a technology-adept culture is an important element. Apparently, a number of Phoenix technology companies are into offering an extensive range of solutions in helping organizations hurdle the various challenges that emerged as results of the COVID-19 global health crisis. Technological solutions include innovative high performance tools for managing and streamlining systems and various digital applications to use for streamlining business processes, and in capturing important data.
Aside from being home to Arizona State University, Phoenix has recently seen the relocation of telecommunications companies and numerous high-tech industries. The warmer climate during winter has made the city an attractive relocation site for the consulate offices of about 30 foreign governments. Not to forget to mention that Phoenix’s tourism destinations are greatly influenced by the city’s highly successful golfing industry.
Actually, Phoenix is way ahead of other Arizona cities. Two smaller cities in Arizona were recongized as Tier 2 cities, namely Lake Havasu and Prescott Valley; ranked 16 and 25, respectively. Tucson was able to get into the list of Tier 2 cities by landing on the the 41 spot. Other smaller Arizona cities were elevated to Tier 3 category, Yuma (No. 66) and Sierra Vista (No. 100). Flagstaff fell to Tier 4 as the city dropped to Number 169 from its previous 82nd position in 2020.
Arizona’s economy continues to recover in light of its technology-driven industries, which made embracing ecommerce and application of digital solutions much easier to accomplish. Yet Phoenix has seen the most success by far, which SEO companies believe is partly the result of the Local SEO techniques applied by businesses located in the city and nearby areas.
Why Focusing on Local SEO is Important
Local SEO searchers are usually launched by consumers who want to buy or look for services near them. Capturing the attention and patronage of local consumers is obviously a good foundation for economic development.
As part of the streamlining processes, local businesses spend money on local suppliers and providers of services including employees. Money therefore will mostly circulate within the city and state, which makes the cost of living more affordable for the employed members of the community. Moreover, the taxes paid by local businesses to the local and state governments will be used to finance economic and social programs and projects that benefit the local residents.
Local SEO are search engine optimization techniques that make the ecommerce website of a business more visible to local consumers. These are usually users conducting searches for a certain type of business professional by adding their geographical location to key phrases.
According to Google, about 30% of searches launched by smartphone users indicate specific location as part of the keyphrases used. The greater impact is that around 28% of the consumers who searched for a store or provider near them, had actually ordered online or at least visited the store on the same day.